One-of-a-kind Shopping Experiences and Perks Driving Customers Back In-Store, According to Coldwell Banker Commercial Affiliates
MADISON, N.J., Nov. 15, 2016 /PRNewswire/ — As retailers opt for events to drive traffic to physical stores, nearly three-quarters of U.S. adults affirm that any retail experience is more likely to bring them to a brick-and-mortar store, according to a Coldwell Banker Commercial Affiliates survey conducted by Harris Poll and released today. "We’re seeing […]
Coldwell Banker Commercial Unveils New Brand Positioning – “Commercial to the Core”
MADISON, N.J., April 12, 2016 /PRNewswire/ — Coldwell Banker Commercial Affiliates unveiled a new global brand positioning and advertising campaign. The new brand essence, Commercial to the Core, encompasses the organization’s vision, mission and values. Coldwell Banker Commercial Affiliates president and chief operating officer, Fred Schmidt, revealed the brand strategy at the Coldwell Banker Commercial® (CBC) […]