Boutique Family Brokerage in Palisade, Colorado Looks to Lifestyle Real Estate Brand to Facilitate Grand Valley Expansion
MADISON, N.J. (June 24, 2024) – Better Homes and Gardens Real Estate Fruit & Wine located in Palisade, CO., is the latest firm to join the lifestyle real estate brand. Celebrating its 20th anniversary this year, the boutique family brokerage works with clients on farm, luxury, residential, commercial and land transactions throughout the Grand Valley and Mesa County.
Broker/owner Tammy Craig established the company in 2004. Prior to her real estate career, she was a successful restaurant owner and worked as a tech support educator. The company’s extended leadership team includes Tammy’s son Thomas Craig, who will eventually take the helm of the company.
Tammy and her team have fostered a family-like atmosphere within the office where they treat every client as an extension of their family and prioritize quality over quantity. Everyone shares a firm belief that money comes secondary and is a byproduct of community-driven, above-and-beyond service.
Based in Palisade, the company serves the Grand Valley, a 30-mile-long area located along the Colorado River. Palisade is a major fruit-growing region with many orchards and vineyards – hence the company’s name. The riverside town of Palisade offers scenic views, a wealth of outdoor recreation, and a vibrant downtown scene full of shops and art galleries, including one owned by Tammy.
Details:
- Better Homes and Gardens Real Estate Fruit & Wine can help new and experienced agents leverage the BHGRE® brand’s vast array of tools, technology, and resources, including the MoxiWorks® product suite, to help streamline activities and enhance the client experience.
- In addition, affiliated agents can gain a competitive advantage in their market and increase productivity by tapping into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform.
- Tammy plans to utilize the Better Homes and Gardens® Real Estate brand recognition and sophisticated marketing assets to increase awareness and market share across the Grand Valley and Mesa County.
- Tammy and the rest of her affiliated agents at Better Homes and Gardens Real Estate Fruit & Wine are heavily involved in community outreach. Aside from supporting local artists via the Craig Gallery in Palisade, the company is also involved with Palisade High School, the Palisade Historical Society, Sunrise Rotary Club, and the local Chamber of Commerce, where Tammy served as a board member for four years and as chair for one.
- According to com®, the median home sales price in Palisade, CO., is $677,200.
“Collaborating with a family-run business to prepare them for the future is always an exciting opportunity. Drawing from her deep community ties and commitment to exceptional service, Tammy has established a strong presence in her market. With her agents’ extensive expertise across all real estate segments and the support of a trusted and respected brand that resonates in this lifestyle market, they are poised to engage more consumers, expand their reach, and build their business.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“Throughout my 20 years in real estate, I’ve always relied on a “little engine that could” approach. I value our identity as a small, family-run business that won’t shy away from outworking the competition to provide a more personalized experience than anyone else. With that being said, I also recognize that the industry is evolving. Our philosophy hasn’t changed, but the tools at our disposal need to. In order to provide our community with the real estate services they deserve, it means teaming up with a brand that has a more robust suite of services for us to tap into and aligns with our strong company values. We’re proud to say that as a new Better Homes and Gardens Real Estate company we will be the same, but “better.”
– Tammy Craig, Owner/Broker, Better Homes and Gardens Real Estate Fruit & Wine
“Real estate is a people-driven, family-focused industry. Every person has their own unique set of needs and it’s up to us to go above and beyond in our quest to address them. No matter the need, whether big or small, we’re humble enough to help you figure it out. I credit this mindset, along with my mother’s advice, as to why I’ve been able to thrive in this industry so far and why I want to continue to do so going forward. I love meeting and helping people and every person at this brokerage has become an extension of my family. Now, I want to help that family grow even larger and touch the lives of more people than we ever have before with the added support of Better Homes and Gardens Real Estate.”
– Thomas Craig, Associate Broker, Better Homes and Gardens Real Estate Fruit & Wine
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331