Two years after rebrand to Anywhere, real estate powerhouse builds on unique story, reinforcing commitment to lead through change, unite its people, and drive meaningful impact
MADISON, N.J., August 2, 2024 – Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in residential real estate services, today unveiled an updated purpose story that includes new enterprise values and an expanded purpose statement. Called The Anywhere Way, the refresh builds upon the distinct Anywhere position in the industry as the company continues to lead through change and accelerate transformation across its uniquely integrated residential brokerage and franchise, commercial, relocation, and title and mortgage businesses.
“Our new values and expanded purpose will guide our daily operations and strategic decisions as a company because we are so much more than a real estate leader: we are the company that brings people’s dreams to life by enabling the meaningful moves they make for their careers, businesses, and homes,” added Tanya Reu-Narvaez, Anywhere chief people officer. “There is power in our purpose, and we are excited to share it with our employees and networks as we continue our transformation journey.”
The Anywhere Way: What’s Next
In 2022, the company rebranded to Anywhere to better communicate the enterprise’s unique advantages and differentiated ability in the industry to meet consumers anywhere on the transaction spectrum, meet brokers and agents anywhere in their business growth, and importantly, meet employees – and prospective talent – anywhere in their career journey.
With the name change and new brand identity, the company also introduced The Anywhere Way to help employees engage with and communicate the new enterprise positioning. This included a new bold company purpose, empower everyone’s next move. With the update, Anywhere added an explainer statement to support how the purpose applies to various stakeholders:
Empower everyone’s next move
Anywhere is leading the world on a better journey home. And it’s so much bigger than buying and selling real estate: all along the way, we help people make moves that matter. Whether those moves are for your career, your business, or your house, Anywhere is here to move you to what’s next.
The Anywhere Way update also introduces new values that better demonstrate the company’s award-winning culture across three core principles that help guide actions and decision-making:
- We move with integrity. We take trust seriously and earn it from our customers every day. We do what’s right and show up with excellence for those we serve.
- We move with heart. We bring a positive attitude as we seek to understand, value, and respect one another and the significance of the work we do in people’s lives.
- We move as one team. We know where we’re going and can get there faster when we work collaboratively, leveraging our advantages to achieve our shared vision and lead into the future, together.
Finally, since the launch in 2022, The Anywhere Way has included four winning behaviors that are designed to help employees focus and prioritize, drive results, and fuel their own personal success:
- Obsess about growth
- Always find a better way
- Relentlessly focus on talent
- Achieve exceptional results
Accelerating the Anywhere Culture
The meaningful commitment comes at a time when purpose is a valuable advantage in the workforce. In a recent study, 89% of executives surveyed shared that a strong sense of collective purpose drive employee satisfaction, and 80% were recorded saying it helped increase customer loyalty (Source: Harvard Business Review).
“Our people were our inspiration as we evolved The Anywhere Way,” said Trey Sarten, Anywhere chief communications officer and head of public affairs. “Purpose and meaning are not only critical drivers of workplace culture but also in this latest iteration, truly represent who we are today and our bold aspirations for tomorrow.”
While this language may be new, the values have been ingrained in the Company’s DNA and reflected in the consistent recognition Anywhere receives for a leading workplace culture: the Company has been designated a World’s Most Ethical Company for 13 consecutive years, a Great Place to Work six years in a row, honored on the Forbes list of World’s Best Employers for three years, named one of America’s Most Innovative Companies by Fortune for two years, and featured on the inaugural TIME World’s Best Companies list.
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About Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving the real estate industry to what’s next. A leader of integrated residential real estate services, Anywhere includes franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. The diverse Anywhere brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Anywhere fuels the productivity of its approximately 182,900 independent sales agents in the U.S. and approximately 133,100 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today’s consumers. Recognized for 13 consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work six years in a row, honored on the Forbes list of World’s Best Employers for three years, named one of America’s Most Innovative Companies by Fortune for two years, and featured on the inaugural TIME World’s Best Companies list.