Barri has strong executive leadership experience holding global roles as both CEO of Ketchum, a top-10, $400MM+ communications consultancy, and CEO Americas at Sodali & Co, a shareholder engagement firm owned by TPG. She was EVP and head of communications and brand management for Wells Fargo, where she helped to rebuild trust and favorability for the beleaguered iconic brand, and served as interim CEO of non-profit C200, a membership organization dedicated to advancing women in business.
Her executive accomplishments include driving revenue and profit growth, simplifying and solving complex business issues, modernizing go-to-market strategies, driving digital transformation, enhancing team performance, and optimizing organizational structures.She is known in the industry for successfully consulting C-suite executives across a wide range of verticals to both drive brand value and effectively navigate difficult risk and reputation issues. In her agency roles she led consulting engagements from billion-dollar brands to startups including consumer products, healthcare, retail, finance, travel and food. Barri has transformed cultures, shifted brand perception, driven sales and traffic, enhanced organizational effectiveness, creatively executed transformative campaigns and increased talent engagement. Her omni-channel marketing and customer segmentation expertise has resulted in award-winning programs that deliver efficient and robust bottom-line results.
She currently serves on the board of Guidehealth, a leading AI-powered managed services company focused on elevating quality of care and value-based performance through better patient engagement.
She is a passionate advocate of diversity, equity, and inclusion and has been called upon to counsel C-suite executives navigating tough issues and developed cultures of belonging by creating and embedding purpose-driven missions, visions, and values. She has experience building relationships with a wide range of stakeholders and working in regulated industries (spirits, finance, and healthcare) to effectively navigate risk and compliance.
She is also a sought-after speaker and thought leader, having spoken at among others, the World Economic Forum, Web Summit and TEDx.