Third-Generation Real Estate Professional Continues His Family Tradition of Providing theSan Luis Valley with the Highest Quality Service
MADISON, N.J., (Oct. 2, 2025) — ERA Real Estate, a global franchising leader, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced its latest Colorado-based affiliation, Porter Realty ERA Powered, a legacy brokerage that serves all of the San Luis Valley, as well as Pheonix, Arizona.
The brokerage was originally founded in 1991 by Mike and Mary Ann Porter, the parents of current broker/owner, Preston Porter, who transitioned into leadership in the family business in 2008, before officially buying full ownership in 2016. Porter spent his early days in the industry working as a property manager immediately after graduating from the University of Colorado Colorado Springs in 2003 with a degree in information technology. Since then, Porter has not only taken the mantle of broker/owner, but he has also become one of the San Luis Valley’s most reputable real estate professionals for his ability to offer expert residential real estate services, with specialized experience in commercial and farm and ranch properties. He and his agents have also been recognized for their community efforts, including receiving the Adam State Willis Fassett Jr. Award, which honors the firm for its continued financial support of local students.
Through the ERA Powered® flexible branding model, Porter Realty, Inc. will retain its established local brand identity while gaining access to the ERA® brand’s comprehensive suite of learning, marketing and servicing resources.
As part of the ERA® network, Porter and his full-service company’s affiliated agents will now be equipped with powerful business-building tools and innovative marketing designed to connect buyers and sellers more effectively, helping to drive production. Porter is also prioritizing the pursuit of strategic growth via agent recruitment and M&A opportunities. Now with access to the technology stack offered by the ERA® brand, Porter and his affiliated agents will have increased bandwidth to focus on their business strategy, as well as to provide more individualized service to each of their clients. Porter also intends to leverage his affiliation to expand his business in Arizona, where he is also licensed.
Details:
- The brokerage’s recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University can help support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s learning platform.
- Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the buyer and seller follow-up programs that help affiliated agents keep in touch with clients after the transaction, which can help lead to referrals and repeat business.
- A new ERA relationship with the software company Canva will provide affiliated agents with Canva Pro accounts at no additional cost.
- According to realtor.com®, the median home list price in Alamosa is $359,000.
Quotes:
“For over three decades, the Porter name has been synonymous with excellence in the San Luis Valley – first built upon the hard work of Mike and Mary Ann, and now being carried forward by their son, Preston. It’s an honor that this family brokerage, with a strong, multi-generational reputation, has come to ERA Real Estate to help protect and continue that legacy. We don’t take this responsibility lightly, and we’re extremely proud to offer the firm the latest cutting-edge tools and services that the brand has to offer.”
– Alex Vidal, president of ERA Real Estate
“I was born and raised in the San Luis Valley. Growing up, I watched my parents constantly go out of their way to make our community a better place and do everything in their power to help our friends and neighbors attain the lifestyles they wanted through real estate. Today, those values still guide our company and have helped shape how I operate as a professional and business owner. Now, as part of the ERA network, I want to combine my passion for serving my hometown with my background in tech and the brand’s world-class services to deliver even better service to agents and clients. We are excited to break new ground, and for what’s to come as part of the ERA network.”
– Preston Porter, broker/owner, Porter Realty ERA Powered
About ERA Real Estate
ERA Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.