Newcastle Firm Affiliates with the Brand to Fuel Growth in Central Oklahoma

MADISON, N.J. (April 16, 2024) – Better Homes and Gardens Real Estate The Platinum Collective, based in Newcastle, Okla., is the latest firm to join the lifestyle real estate brand. The white-glove full-service company is known throughout central and southern Oklahoma for its ability to assist clients in a wide range of real estate transactions, including assistance with luxury residential listings, ranch and rural properties, new construction, commercial sales, land sales and property management.

The company is led by Jennifer Gilchrest, the firm’s owner and a lifelong client relations specialist. For almost all of her professional life, Gilchrest has been working in client-facing roles, from being a boots-on-the-ground saleswoman to providing high-level assistance from managerial positions. By her side on the leadership team is Anthony Brown, the firm’s managing broker who also handles much of the company’s new agent onboarding. Together, Gilchrest and Brown combine for over a decade of notable, high performance Oklahoma real estate experience. Gilchrest’s daughters, Lauren Brown and Autumn Davis round out the leadership team.

Client satisfaction is the guiding force behind all of the decisions that Better Homes and Gardens Real Estate The Platinum Collective makes. The company’s affiliated agents are consistently client-focused, ensuring that needs are not only met but that they are exceeded. The firm’s agents are able to routinely deliver on this promise largely thanks to their collaborative internal company philosophy. In the office, there is never competition, but instead, there is a supportive, family-like infrastructure of peers to rely on.

With family values at the heart of the business, Better Homes and Gardens Real Estate The Platinum Collective regularly participates in local philanthropy. Their strong reputation is enhanced by their involvement in local community service opportunities such as Trunk or Treat festivities, cookies and crafts with Santa, Easter Bunny photos, and many other seasonal community events. The company has raised money for breast cancer research, collected children’s toys for non-profits, and supported many school-related causes.

Newcastle and the greater central and southern Oklahoma regions boast some of the most desirable places to live in the Sooner State. Newcastle itself is less than 30 minutes from downtown Oklahoma City, the state’s capital and most densely populated

metropolitan area. The region is home to the University of Oklahoma and other major employers such as Boeing, AT&T, and Dell. Central Oklahoma also has a very strong military presence, with Tinker Air Force Base located in Oklahoma City. There is no shortage of employment options for prospective residents of all ages.

Details:

● As a result of an enhanced value proposition as an affiliated Better Homes and Gardens® Real Estate company, Gilchrest and Brown will leverage the brand’s vast array of tools, technology and resources to selectively recruit like-minded agents in the surrounding area.

● Gilchrest and Brown will leverage the brand’s top-tier technology suite to help streamline and centralize agents’ activities while enhancing the client experience.

● Better Homes and Gardens Real Estate The Platinum Collective will help new and experienced agents gain a competitive advantage in their market and increase productivity by tapping into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform.

● Gilchrest and Brown have plans to leverage the Better Homes and Gardens Real Estate brand recognition and suite of services to expand their company via mergers and acquisitions in select nearby markets. ● According to realtor.com®, the median home sales price in Newcastle, OK. is $354,900.

“Jennifer has masterfully launched her company in one of Oklahoma’s most densely populated markets. Meanwhile, Anthony’s contributions have been instrumental in propelling their firm forward. A standout feature of Better Homes and Gardens Real Estate The Platinum Collective lies in their unwavering commitment to customizing services to meet the unique lifestyle needs of their clients. With the immense brand value that Better Homes and Gardens Real Estate has in the lifestyle space, we eagerly anticipate supporting Jennifer, Anthony, and their team as they strive to establish themselves as the go-to real estate services firm in the area.”

– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC

“While I’m incredibly proud of our company’s reputation as a successful, trustworthy provider in the region, I’m always looking ahead. I’ve put great thought into how we can best achieve long-term relevancy without sacrificing our current values, and when I was introduced to the professionals at Better Homes and Gardens Real Estate, I knew I had found the answer. Affiliating with the brand allows our company to be associated with one of the premier names in the lifestyle space and it provides us with recognition beyond our immediate market. The well-being of our clients and the long-term success within the industry for each one of our agents is incredibly important and is always at the forefront of every decision I make.”

– Jennifer Gilchrest, Owner, Better Homes and Gardens Real Estate The Platinum Collective

“At Better Homes and Gardens Real Estate The Platinum Collective, we pride ourselves on being proactive and anticipating our client’s needs. We’re not comfortable letting even the smallest of details slip through the cracks. That means we always have plenty of things in the air that require our constant attention. What I’m most excited about is just how much this affiliation will streamline those efforts thanks to the brand’s superior technology, which will provide us with a formal, centralized platform so that we can spend less time juggling logistics and more time focusing on the clients and allowing our agents to grow their business.”

– Anthony Brown, Managing Broker, Better Homes and Gardens Real Estate The Platinum Collective

About Better Homes and Gardens Real Estate LLC

The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.

Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Media Contact:

Misty Beard

973-407-2331 Misty.Beard@bhgre.com