Family-Owned Colorado Firm Eyes Future Growth Opportunities with ERA Powered Branding Option
MADISON, N.J., (April 2, 2024) — ERA® Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with RONIN Real Estate Professionals ERA Powered, a trusted source in Western Colorado’s Grand Valley real estate market.
Founded only three years ago by Mark Wingerter, the company has already amassed several glowing reviews and become one of the most reputable real estate providers in Mesa County, as well as throughout other communities in the Grand Valley including Rifle and Delta. Mark is the company’s owner and managing broker, who is joined in ownership by his wife, Trisha Wingerter, who handles operations, marketing, and philanthropy as the company’s Director of Operations. The Wingerters and their affiliated agents are a diverse group with a set of skills that includes expertise in both residential and commercial transactions, as well as rental properties, land sales and farms.
Before founding his own brokerage in 2020, Mark already had a career filled with sales and managerial experience. He worked across multiple industries including retail and automotive, before obtaining his real estate license in 2013 and committing to the role full-time. Three years later, he obtained his broker’s license. Since then, Mark has flourished in real estate and has fully embraced the industry; he is a Past President of GJARA, the local REALTOR® association.
By his side is Trisha, a former cancer researcher with a master’s degree in molecular biology and a history of leadership roles in the retail industry. Following the growth of the brokerage business grew, she joined Mark in 2021 to leverage her deep management skills and oversee the day-to-day operations of the firm.
Now as part of the ERA Real Estate network, Mark, Trisha and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers. With these tools at their disposal, the Wingerters will actively recruit growth minded talent to the firm and pursue strategic M&As to expand their service area.
The ERA POWERED® flexible branding option allows companies to leverage their local brand identity and benefit from ERA® Real Estate’s full suite of learning, marketing, and servicing resources. This option will further support the Wingerters’ growth plans by allowing them to maintain their widely known name and company philosophy while they enter previously untapped markets.
The firm’s locally renowned “bushido” philosophy is largely responsible for its early success. The bushido is a moral code stemming from ancient Japan that prioritizes honesty, honor and integrity in all interactions. The code is proudly displayed on the wall of the firm’s main office and serves as a constant reminder for the RONIN Real Estate Professionals ERA Powered agents to always focus on doing right by their clients.
With its main office in Grand Junction, RONIN Real Estate Professionals ERA Powered serves all of the Grand Valley. Grand Junction offers an extremely diverse variety of properties to choose from and clients to interact with. The city is roughly the halfway point between Denver and Salt Lake City, making it the business and transit hub of Colorado’s western slope. The nearby Grand Valley is also home to dozens of wineries and vineyards, earning the area the moniker of “Colorado’s Wine Country.” There are also plenty of other outdoor attractions such as biking and hiking trails, ski resorts and scenic state parks. Colorado Mesa University is also located in the heart of Grand Junction.
Details:
- The Wingerters intend to leverage their company’s affiliation with ERA Real Estate to connect with more clients outside of their current service area, as well as to provide their agents with a more robust and reliable network infrastructure.
- Mark and Trisha plan to recruit more agents and pursue M&A opportunities. Their recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University will support organic growth through increased productivity as agents access the extensive professional development resources in the brand’s proven learning platform.
- Agents will also benefit from the ERA brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
- Local philanthropy is a core component of the RONIN Real Estate Professionals ERA Powered business. One of their most prominent local contributions is the annual “RONIN Rally,” which is a collaborative effort with other local businesses that raises money for a local charity while also giving participants rewards as well. This is the fourth year of RONIN Rally; to date the company has raised more than $10,000.
- According to com®, the median home list price in Grand Junction, Colorado is $467,000.
Quotes:
“Mark and Trisha are exactly the type of adventurous entrepreneurs that we look for to represent the ERA® brand. They both have backgrounds very different from what someone might expect from a real estate professional, and this is why I believe they’re able to connect with people so well, which is ultimately what allows people to succeed in this industry. The Wingerters have already done an incredible job establishing their name in the Grand Valley with the resources that they’ve worked hard to provide to their affiliated agents, and now, we’d like to enhance their company’s value proposition by giving them the tools they need to take their operation to the next level.”
– Alex Vidal, president of ERA Real Estate
“RONIN Real Estate Professionals ERA Powered is fueled by a team of doers. We constantly aim to move the ball forward, and now by adding ERA Real Estate’s robust infrastructure to our own, we’ll be able to do more on a scale that our company has never seen before. Our existing agents will be able to streamline their current work with the brand’s state-of-the-art tools and services, while Trisha and I also gain increased bandwidth to place a stronger emphasis on recruitment and potential growth opportunities.”
– Mark Wingerter, broker/owner of RONIN Real Estate Professionals ERA Powered
“Culture is what guides every decision we make at RONIN Real Estate Professionals ERA Powered. While our tools and resources are incredibly valuable, it’s our company philosophy and our ability to give back to others that makes clients remember us – that’s why we believe we’re a perfect match with ERA Real Estate. From Alex Vidal at the top to the owners of the smallest companies, the entire brand understands that real estate is about people, not dollars. With our newly reinforced brand recognition and brand reputation, we hope to not only double down on our pursuit of future business opportunities but also our future philanthropic goals.”
– Trisha Wingerter, owner/director of operations of RONIN Real Estate Professionals ERA Powered
About ERA Real Estate
ERA® Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.
The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 36 other countries and territories.
ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com. © 2024 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC
Media Contacts:
Randi Rispoli
ERA Real Estate
973-407-5241