Locally Owned and Operated Firm Celebrates 35 Years of Service with New Brand Affiliation
MADISON, N.J. (April 24, 2024) – Better Homes and Gardens Real Estate Advantage One located in Fargo, N.D., is the latest firm to join the lifestyle real estate brand. The company is one of the longest-standing firms in the Fargo market, first opening its doors in 1989 and faithfully serving residents of Fargo, Moorhead, West Fargo and the surrounding Lakes area in the 35 years since.
Since 2019, an ownership group lead by Drew Likness has operated the company, acquiring it from founders and long-time owners Neil Graf and Bob Erickson. Bob continues to serve as managing broker. They have decades of experience in real estate sales and development and have formed long lasting relationships with local home builders and other industry professionals.
Internally, the company culture is focused on a commitment to superior client service, streamlined productivity and providing broad industry knowledge to best inform clients. Aside from the firm’s local reputation for its expertise in new construction, land development and traditional residential and commercial real estate, it’s also well-known for the professional guidance that its affiliated agents provide throughout each transaction process. Many of the firm’s agents have over 30 years of industry knowledge that simplifies each client’s experience and has earned them glowing reviews over the years.
Fargo offers countless opportunities for families, young professionals and retirees alike, which is why it’s North Dakota’s most populated city. In the past 20 years, the city’s labor force has grown at three times the national rate, with many new job opportunities in technology, healthcare, and agriculture being created nearby. The region is also home to multiple higher educational institutions, including North Dakota State University and Minnesota State University-Moorhead, the alma mater of Likness.
Details:
- As a result of an enhanced value proposition as an affiliated Better Homes and Gardens® Real Estate company, the firm’s owners will actively recruit new agents who will be able to leverage the brand’s vast array of tools, technology and resources, including the MoxiWorks® product suite, which will help streamline agents’ activities and enhance the client experience.
- Better Homes and Gardens Real Estate Advantage One will help new and experienced agents gain a competitive advantage in their market and increase productivity by tapping into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform.
- The leadership team plans to utilize the Better Homes and Gardens® Real Estate brand recognition to expand on current marketing efforts and spread their company name into new nearby markets.
- According to com®, the median home sales price in Fargo is $310,500.
“Better Homes and Gardens Real Estate Advantage One has established an exceptional reputation in the Fargo market over the last 35 years, an achievement that requires immense time, dedication, and focus on service excellence. While expanding our brand in the rapidly growing Fargo market is exciting, doing so in collaboration with a longstanding pillar of the local community is particularly special. We’re deeply honored that Better Homes and Gardens Real Estate Advantage One has entrusted us to help shape the next chapter of their legacy. We look forward to offering the substantial backing of our national brand and the tools they need to ensure this next chapter is their most successful yet.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“We pride ourselves on being a steady constant for residents in the Fargo area looking to navigate the complex process of buying and selling a home or investment property. While the market is always changing, our dedication and commitment to those we serve never does. We don’t just want to get deals done, but we also want to inform, educate and protect the members of our community. Better Homes and Gardens Real Estate understands that these transactions have a ripple effect across people’s entire lives, and we appreciate being able to work with a brand that is as dedicated to the consumer’s well-being as we are.”
– Drew Likness, Owner/Broker Associate, Better Homes and Gardens Real Estate Advantage One
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331