Volunteer State Firm Affiliates with the Brand to Drive Growth
MADISON, N.J. (Feb. 20, 2024) – Better Homes and Gardens Real Estate Heritage Group located in Shelbyville, Tenn., is the latest firm to join the lifestyle real estate brand. The company is headed by its six-person leadership team of Tennessee natives who combine for over 100 years of local real estate experience. Founded in 2010, the company’s service area includes counties throughout Middle Tennessee, including Bedford, Coffee, Franklin, Lincoln, Marshall, Maury, Moore, Rutherford and Warren counties.
At the helm are six lifelong Volunteers, Melissa Sterling, who serves as principal broker, Jeff Hicks, David Bradford, Jordan Cooper, Reed Emerson and Leigh Kelly, a silent partner. The team’s professional experience includes management positions at the local, national and international scale, as well as decades of hyperlocal sales experience.
Under their leadership, the brokerage benefits from a family-like, person-centric company culture that allows agents to shine. The firm is home to a number of agents who have been named to Real Producers Magazine’s Top 100 Agent list. The company’s local roots are a major part of the firm’s identity, as community residents recognize the brokerage’s affiliated agents as local experts in the nuanced history of the region’s market.
Many of the firm’s relationships are tied to local non-profit organizations. The company is a proud supporter of the Shelbyville Habitat for Humanity, the Veterans Council of Bedford County, the First Choice Pregnancy Counseling Center, Nourish Foodbank, and the Bedford County Early Head Start and Wartrace Head Start children’s program.
Shelbyville is known for its tight-knit, family-friendly atmosphere. The town exudes southern charm at a low cost of living with multiple major industries fueling the local economy, including manufacturing, retail, and healthcare. Located in the heart of Middle Tennessee, many properties are situated on large tracts of land with plenty of space, which is attractive to potential residents of all ages.
Details:
- As a result of an enhanced value proposition as an affiliated Better Homes and Gardens® Real Estate company, the firm’s owners will actively recruit new agents who will be able to leverage the brand’s vast array of tools, technology and resources, including the MoxiWorks® product suite, which can help streamline agents’ activities and enhance the client experience.
- Better Homes and Gardens Real Estate Heritage Group will help new and experienced agents gain a competitive advantage in their market and increase productivity by tapping into the many business-building resources in Be Better University®, the brand’s award-winning professional development and learning platform.
- Growth is a key objective for Better Homes and Gardens Real Estate Heritage Group. In addition to recruiting top talent, the leadership team has plans to expand into nearby markets via strategic M&As.
- According to com®, the median home sales price in Shelbyville is $316,500.
“Lifestyle is core to the Better Homes and Gardens Real Estate brand, and to effectively serve niche markets, it requires an in-depth understanding of the local lifestyle, a quality that Melissa, Jordan, Jeff, David, Reed, and Leigh embody. Their strong local connections provide them not only valuable market knowledge but also a genuine passion for their work. Partnering with owners who strive to better their community is always exciting, and we can’t wait to help Better Homes and Gardens Real Estate Heritage Group continue to do so at an even more impactful level.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“Buying a home is a moment that transcends any other typical transaction. We understand that these events only happen a few times in a person’s life, and as such, we always make sure that we treat the buying and selling of a property as the monumental moment that it is. Our mission is to become our hometown’s premier real estate agency and help as many of our neighbors achieve this dream as possible, and we believe that integrating with Better Homes and Gardens Real Estate will play a key role in realizing that goal.”
– Melissa Sterling, Principal Broker/Owner, Better Homes and Gardens Real Estate Heritage Group
“We strive to always provide personalized, professional service while continuously exceeding expectations. Our work doesn’t end when we fulfill what’s asked of us, it ends when the client is happy and stress-free. We’ve worked tirelessly to build a reputation for our responsive, communicative and attentive work ethic, and the people we’ve met who represent Better Homes and Gardens Real Estate have reciprocated that every step of the way.”
– Jordan Cooper, Owner, Better Homes and Gardens Real Estate Heritage Group
“In my 40 years of experience in real estate, the only constant has been change. Both our agents’ needs and the needs of our clients are constantly evolving as the industry ebbs and flows. We understand the importance of always keeping our company as up-to-the-minute as possible and we owe it to our agents and our clients to provide them with the latest tools and resources. Joining forces with a national brand such as Better Homes and Gardens Real Estate makes it much easier to fulfill that promise.”
– David Bradford, Owner, Better Homes and Gardens Real Estate Heritage Group
“Real estate is all about family. It’s a collective journey where we can directly improve the lives of others while working towards the common goal of improving the communities where we live. Our company is driven by this spirit of collaboration and the professionals with Better Homes and Gardens Real Estate share that same philosophy, which gives us the utmost confidence in our transition into the brand.”
– Jeff Hicks, Owner, Better Homes and Gardens Real Estate Heritage Group
“As a company, we all have a strong commitment to honesty, integrity and professionalism, values that are core to Better Homes and Gardens Real Estate as well. We are excited by the many synergies we will realize through our partnership with the brand as we collectively work to help our clients realize their dreams of homeownership. Our affiliation is a real game changer for all of us.”
– Reed Emerson, Owner, Better Homes and Gardens Real Estate Heritage Group
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.
Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331