A Desire for Growth Leads 40-Year-Old Firm to ERA Real Estate

MADISON, N.J., (April 10, 2024)ERA® Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with Bon Anno Realty ERA Powered, a 40-year-old mainstay in the Long Island real estate market.

Originally founded by Lucille Bonanno in 1984, the company is now entering its third generation of ownership/management in the hands of Lucille’s son, Russell “Russ” Bonanno, and her grandson, Russ Bonanno Jr. Russ is the primary broker/owner while his son Russ Jr. is the associate broker/manager and the primary overseer of agent onboarding. Together, the Bonannos offer trusted assistance with residential and commercial real estate primarily in Massapequa, Seaford and Farmingdale, as well as other parts of Long Island and New York City.

Russ came into the family business in 1986, first as an agent, and then later as a broker in 1990. After his mother left the business in 1995, Russ took a more pronounced leadership role where he helped oversee some of the company’s most explosive periods of growth. His son Russ Jr. joined him at the firm in 2014, immediately after graduating from Stony Brook University. Russ Jr. was raised in Seaford, where he still lives, and spent much of his childhood in and around the office, where he was able to realize his natural aptitude for the business at a young age. Today, both Russ’ have continued the work that Lucille started and have made “Bonanno” one of the most reputable names in the area.

Now as part of the ERA Real Estate network, Russ, Russ Jr. and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers. With these tools at their disposal, the Bonannos want to evolve from a reactive, local provider in Massapequa, to a proactive name-brand that can be recognized throughout Long Island and into New York City.

The ERA Powered® flexible branding option allows companies to leverage their local brand identity and benefit from ERA Real Estate’s full suite of learning, marketing, and servicing resources. This option allows the Bonannos to play to their strengths, which are the relationships and reputation that their family name has built, while also gaining access to the latest technology and services that can allow them to assist agents and clients alike from the front foot.

Family is what guides all decisions within the Bon Anno Realty ERA Powered office. Although only Russ and Russ Jr. are blood-related, every agent and client who walks through the door also becomes part of the Bon Anno family. The company offers an extreme level of personal commitment to every transaction, ensuring that clients are fully informed of all aspects of the deal, while they also have a professional yet empathetic team of agents that they can rely on.

Massapequa is located in the heart of Long Island, less than one hour from New York City and roughly ninety minutes from the Hamptons. Residents can benefit from proximity to one of the largest employment hubs in the country, while also having easy access to some of the most coveted beaches and golf courses on the east coast. Massapequa itself also has a reputation for its highly rated school system, scenic parks and rural areas, and its abundance of dining and retail options.


  • The Bonannos intend to leverage their company’s affiliation with ERA Real Estate to connect with more clients outside of their current service area, as well as to provide their agents with a more robust and reliable network infrastructure.
  • Russ and Russ Jr, plan to recruit more agents and pursue M&A opportunities. Their recruiting efforts will be enhanced by the ERA brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
  • Team ERA University will support organic growth through increased productivity as agents access the extensive professional development resources in the brand’s proven learning platform.
  • Agents will also benefit from the ERA brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
  • Bon Anno Realty ERA Powered is a regular participant in community activities. They annually provide residents with plants for Mother’s Day and pumpkins for Halloween. They are also locally known for their New Year’s calendars that they’ve provided to the community every year since first opening in 1984.
  • According to com®, the median home list price in Massapequa, New York is $749,300.



“The ultimate goal of an entrepreneur is to establish generational success, and that’s exactly what the Bonannos have been able to achieve for the past forty years in one of the most coveted markets on the East Coast. Their name and their reputation precede them in the Long Island real estate industry, and to be able to add that level of trust to the ERA Real Estate New York network is incredible. We understand the difficulties that family-run businesses face, especially in terms of finding the time and resources to keep agents up to speed, and we’re excited to help the Bonannos streamline their current efforts and adjust their sights to maintaining success in yet another generation.”

Alex Vidal, president of ERA Real Estate

“Our name is what sets us apart. We’ve been in the market for forty years and are widely known among Massapequa locals for the superior level of service we bring to the table. Although we want to evolve along with the growing real estate industry, we know that we can’t sacrifice this name recognition and that’s why ERA Real Estate’s ERA Powered branding option was perfect for us. We want our market to know that we’re still Bon Anno, but better.”
Russell “Russ” Bonanno, broker/owner of Bon Anno Realty ERA Powered

“We love the level of personal connection that being a family-run business allows us to provide our clients. However, we know that we could benefit from a little more formal infrastructure. With the backing of ERA Real Estate, we can provide our agents with a more formalized onboarding and training process, while also giving us more bandwidth to handle problems ahead of time, instead of needing to play catch up.”
Russell “Russ Jr. ” Bonanno, Associate Broker of Bon Anno Realty ERA Powered

About ERA Real Estate

ERA® Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for nearly 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.


The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 36 other countries and territories.


ERA Franchise Systems LLC ( which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at

© 2024 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC


Media Contacts:

Randi Rispoli

ERA Real Estate


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