New Orleans-Raised Brothers Bring Statewide Industry Expertise to the Lifestyle Real Estate Brand
MADISON, N.J. (Oct. 3, 2024) – Better Homes and Gardens Real Estate Rhodes Realty headquartered in Natchitoches, La., is the latest firm to join the lifestyle real estate brand. With seven offices and over 50 affiliated sales associates, the family-owned brokerage offers personalized expertise in residential, commercial, new construction, land development and rental properties across the entire state of Louisiana.
Brothers James and Justin Rhodes established the brokerage in Natchitoches in 2018 and have rapidly expanded the firm’s geographic footprint across the entire state. New Orleans natives James and Justin both earned degrees in civil engineering and started their careers working for a large-scale construction firm. In 2010, they founded their own construction company, specializing in single-family homes, land subdivisions and development, and large government and commercial projects. It was during this time that the pair met Rodrick McIntosh, a lifelong real estate professional, Natchitoches native, and current broker of the firm.
McIntosh and the Rhodes brothers place heavy emphasis on family values in each of the company’s offices. They pride themselves on a commitment to service, quality and unwavering support throughout the entire transaction. James, Justin, and Rodrick understand that finding the perfect home can be stressful, and they go the extra mile to provide full-service capabilities, helping clients navigate all the complexities in one place.
With seven offices across Louisiana, the Rhodes business is well-acquainted with every region of the Pelican State. The firm’s numerous sales associates have deep connections to many of the state’s smaller communities like Pineville and Leesville, as well as a deep understanding of Natchitoches, where their home office is located. Louisiana boasts many attractive places to settle down, thanks to its historic southern charm, one-of-a-kind cuisine, and affordable home prices.
Details:
- Better Homes and Gardens Real Estate Rhodes Realty can help new and experienced affiliated agents leverage the BHGRE® brand’s vast array of tools, technology and resources, including the MoxiWorks® product suite, to help streamline activities and enhance the client experience.
- In addition, affiliated agents can gain a competitive advantage in their market by tapping into the many business-building resources to help increase productivity in Be Better University®, the brand’s award-winning professional development and learning platform.
- As the firm’s lead broker, Rodrick plans to utilize the Better Homes and Gardens® Real Estate brand’s recognition and sophisticated marketing assets to increase awareness and grow their existing affiliated agents’ books of business. He also plans to utilize these assets to strengthen the firm’s presence in some of Louisiana’s largest markets, as well as to eventually pursue future growth opportunities in Mississippi and Eastern Texas.
- James and Justin place heavy emphasis on community involvement, and they regularly support their affiliated agents’ passion projects by contributing to local schools, churches and athletics programs. Every year, the company contributes tens of thousands of dollars and countless hours towards the development of new relationships in the communities they serve.
“When you hear the story of James and Justin Rhodes, two brothers who built their thriving, multi-faceted business from scratch, it’s difficult not to become invested. The pair have worked in lockstep to develop an impressive footprint in Louisiana real estate that spans several adjacent industries. We know that James and Justin will propel the Better Homes and Gardens Real Estate brand forward within Louisiana and, in turn, leverage the brand to help them do the same in their current and future markets.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“If something touches a real estate transaction, we want to be a part of it. My brother, every one of our affiliated agents, and I never stop at ‘good enough.’ Our key differentiator is that we are not only willing to go the extra mile, but we also have the know-how to solve all of the extra issues that come with it; we’re a true one-stop shop. This work ethic has allowed us to flourish within our existing service areas, but we still want to do more. We believe that the Better Homes and Gardens Real Estate brand is the key to making that possible. With our reputation and expertise, along with the support and recognition of an iconic brand, we are confident in our ability to elevate our current offerings and tap into new areas.”
– James Rhodes, Owner/Operator, Better Homes and Gardens Real Estate Rhodes Realty
“We buy into everything we do 100%. Whether it be the largest transaction in our company’s history or a fundraiser for the local Little League team, we are a company that prides itself on its ability to commit to the cause at hand. Our affiliation with Better Homes and Gardens Real Estate is no exception to this rule. We are so excited to work alongside an international brand that shares our family-first philosophy and has a company culture that so closely reflects our own.”
– Justin Rhodes, Owner/Operator, Better Homes and Gardens Real Estate Rhodes Realty
“We’re going to waste no time before we lean into the new tools and capabilities that the Better Homes and Gardens Real Estate brand has to offer. Internally, we know we have the work ethic and knowledge to turn these tools into opportunities, and we can’t wait to leverage that capability in attracting more agents, pursuing future success, and continuing to grow our brand.”
– Rodrick McIntosh, Broker, Better Homes and Gardens Real Estate Rhodes Realty
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,700 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331