Award-Winning Women-Led Brokerage Helps Expand a Lifestyle Real Estate Brand’s Presence in Middle Tennessee
MADISON, N.J. (Dec. 10, 2025) – Town & Lake Realty, a women-led brokerage serving the rolling hills of Middle Tennessee, is the latest firm to affiliate with the Better Homes and Gardens® Real Estate brand.
The firm, now doing business as Better Homes and Gardens Real Estate Town & Lake, is known for its ability to blend small-town values with modern marketing and innovation. With a focus on collaboration and community commitment, the firm consistently delivers high-quality results across all residential transactions, particularly relating to waterfront properties, which are a staple in the Center Hill Lake area. The firm’s blend of knowledgeable professionals helps them provide guidance to clients not only on the intricacies of the transaction, but also on the zoning, development, and septic regulations unique to their nearby rural lake market. Their ability to act as both a local resource and as facilitators has helped the firm to win seven consecutive “Best of the Best” awards from the Smithville Review.
The firm’s leadership team consists of Gina Butler and Jennifer Hannah, both broker/owners who bring a combined three decades of Tennessee real estate experience and deep local expertise. With nearly two decades of real estate experience, Butler has built a solid foundation of clients thanks to her person-first mindset, attention to detail, and consistent professionalism. With CPM and ARM Management Professional Designations, Butler is also an experienced property manager, which further helped her build a diverse book of business. Hannah’s passion lies in the sales and marketing side of the business. As a self-taught marketing professional, a licensed principal auctioneer, and a 10-year real estate veteran, she perfectly complements Butler’s leadership style.
In addition to having access to the Better Homes and Gardens® Real Estate brand’s enhanced marketing assets, Hannah and Butler both looked to pursue future growth opportunities and to help keep their firm up to speed with the evolving real estate landscape. With access to the brand’s enhanced technology stack, the duo can spend less time trying to modernize their services and more time providing mentoring to new agents and focusing on maintaining meaningful relationships. This extra bandwidth can also help Hannah and Butler shift their sights towards growing further into East Tennessee.
“Town & Lake Realty’s local reputation speaks for itself. In a small-town rural market, where everyone knows each other, building a sense of community is paramount. Jennifer, Gina and all of their affiliated agents understand this perfectly, and that’s reflected through both their awards and their constant stream of clients. We know how important it is for the firm to be able to expand without losing its homegrown identity, and we can’t wait to provide them with the tools to do exactly that.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“When we met with the folks at Better Homes and Gardens Real Estate, it felt like home. They recognized that we have a great thing going already, and instead of trying to change who we are, they offered us tools to enhance what we know already works in our market. The people there are extremely easy to connect with, and they helped us feel comfortable as we began to navigate a major change in our business. As an independent brokerage, it felt like we were swimming in an ocean by ourselves, but now, we have support from a brand that understands how to navigate the vast, modern real estate world.”
– Gina Butler, Broker/Owner, Better Homes and Gardens Real Estate Town & Lake
“We believe in developing worthwhile relationships, acting with integrity, and delivering the best results possible. We’ll never sacrifice any of these tenets to get a deal done, and the Better Homes and Gardens® Real Estate brand also shares the same commitment. Of course, we understand that real estate is always evolving, but we wanted to make sure that we found the right brand to evolve with. To us, the BHGRE® brand is the answer.”
– Jennifer Hannah, Broker/Owner, Better Homes and Gardens Real Estate Town & Lake
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across the United States, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact:
Misty Beard
973-407-2331