Local Real Estate Leader and Asheville Native Join Forces Under the Better Homes and Gardens Real Estate Banner
MADISON, N.J. (Oct. 9, 2025) – The Better Homes and Gardens® Real Estate brand today announced its newest affiliation in the Tar Heel State. Better Homes and Gardens Real Estate Integrity Partners, the newly affiliated firm, is headquartered in downtown Asheville. This affiliation complements the brand’s existing footprint in the region, including nearby offices already serve Asheville and its surrounding communities.
The firm is co-led by Rachel Brown and Coker Metcalf, both deeply rooted in the community and well-versed in its real estate landscape. Brown obtained her real estate license in 2016 and transitioned into a leadership role at a regional brokerage just five years later. While there, she served as the broker-in-charge, overseeing all of the firm’s operations and helping to drive growth. Brown also currently serves as President of the Land of the Sky Association of REALTORS®.
Joining Brown in leadership is Metcalf, who was born and raised in Asheville, and brings a unique blend of professional experience. After serving in local law enforcement, he followed in the footsteps of both parents by joining the real estate industry in 2021. Metcalf also has a background in general contracting, which has provided him with key insights into new construction and renovation projects, an asset that enhances his ability to guide clients.
Brown and Metcalf aim to serve home buyers and sellers across Western North Carolina, from Hendersonville to Burnsville, with a highly personalized approach to residential real estate.
In their previous roles, both Brown and Metcalf were known by their clients for their unwavering commitment to integrity and excellence. These tenets perfectly align with the values of the Better Homes and Gardens Real Estate brand, which is what attracted the duo. Now, they hope to leverage the brand’s longstanding reputation, access to cutting-edge systems and services, and the user-friendly technology stack to attract like-minded individuals to their young business. Shortly thereafter, Brown and Metcalf hope to implement growth plans that include opening a second office before the end of the year and then expanding further south in 2026.
Quotes:
“We’re thrilled to welcome Rachel and Coker to our growing network in Western North Carolina. Their leadership will complement the strong foundation already established by
our affiliates in the region. They have each been extremely successful in their prior roles, and we’re confident that will translate to their new leadership positions at their own brokerage. We know they have growth on their minds, and we’re eager to support them as they build something truly remarkable in Western North Carolina.”
– Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC
“We believe that the Better Homes and Gardens Real Estate brand will quickly help propel our reputation in the Asheville community. From the start, we hope to set ourselves apart by our high standards for exceptional client experience built on the foundation of trust, transparency, and service. Although we’re looking to grow, we’ll never do so at the expense of those guiding principles. Our business will be a true family-based environment, and that will be evident in the joy we show while serving others in our community.”
– Rachel Brown, Owner, Better Homes and Gardens Real Estate Integrity Partners
“Rachel and I both have deep roots in Western North Carolina, and we pride ourselves on understanding the unique character of the communities we serve. We can confidently help clients navigate the nuances of Western North Carolina real estate, and more importantly, we love getting to help others experience the same place we call home. This is truly a great place to live and raise a family, and we’ll never shy away from going the extra mile to help others find their dream home here.”
– Coker Metcalf, Chief Operating Officer, Better Homes and Gardens Real Estate Integrity Partners
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across the United States, Jamaica, The Bahamas, Australia, and Türkiye.
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.