Family-Run Atlanta Brokerage Doubles Down on its Commitment to Advancing Homeownership
MADISON, N.J., (March 27, 2025) — ERA Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, announced today its latest affiliation with CMC Realty ERA Powered, a Hispanic, female-owned, family brokerage based in Norcross that serves communities throughout the Atlanta metropolitan area.
Established in 2017, the team leaders, Carmela Moreno, and her daughters Carmen and Miluska Barreda, decided to launch their own brokerage after noticing the need for more diverse leadership in the Atlanta real estate market. Carmela was the first of the three to join the real estate industry, which she did after hearing about many nearby homebuyers facing challenges when trying to start the buying process. Since then, she has become a trusted advisor for many first-time homebuyers, publishing several books on the topic and founding programs dedicated to providing educational and financial assistance to her clientele.
Carmen is the acting President of NAHREP Atlanta, where she leads one of the most influential Hispanic real estate organizations in the Peach State. She has been featured as an industry speaker and mentor at real estate and business events, where she empowers fellow professionals through her community advocacy and educational prowess. Miluska is the driving force behind the day-to-day success of the brokerage. With a background in finance, she expertly manages the firm’s back office, streamlining daily operations and allowing her agents to fully dedicate their attention to growth and success.
Together, the trio utilize their award-winning industry expertise to specialize in providing first-time homebuyers and sellers in the greater Atlanta area with the information they need to start building personal and generational wealth.
Now as part of the ERA® network, Carmela, Carmen, Miluska, and their full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and help leverage the most up-to-date marketing programs to connect buyers and sellers.
The ERA Powered® flexible branding option will allow the trio to leverage their existing local brand identity while benefitting from ERA Real Estate’s full suite of learning, marketing and servicing resources.
CMC Realty ERA Powered was founded with the goal of elevating real estate professionals and empowering homebuyers through education, mentorship, and community impact. Carmela, Carmen, and Miluska view their business as more than just a brokerage, but instead, as a movement. As a collaborative, future-focused brokerage that integrates technology, education, and mentorship, Carmela, Carmen, and Miluska always ensure that every agent and every client is set up for success.
Based in Norcross, roughly 30 minutes outside of the heart of Atlanta, CMC Realty ERA Powered is located in the center of Georgia’s largest metropolitan area. With several Fortune 500 companies located nearby, including Delta Airlines, AT&T, and Home Depot, Atlanta is full of opportunity for aspiring professionals, as well as plenty of options in higher education, including Georgia Tech and Georgia State University. Atlanta is also known for its thriving cultural diversity, making it an ideal home for people from all walks of life.
Details:
- Carmela, Carmen, and Miluska intend to leverage their brokerage’s affiliation with the ERA® brand to attract nearby agents and teams, enhance scalability, and create opportunities for future growth beyond their current local reach.
- The brokerage’s recruiting efforts will be enhanced by the ERA® brand’s highly engaged global referral network and the brand’s state-of-the-art technology suite, including the MoxiWorks® platform, which supports the delivery of a seamless, fast, connected client experience that can help drive business and boost productivity.
- Team ERA University can support organic growth through increased productivity as affiliated agents access the extensive professional development resources in the brand’s proven learning platform.
- Affiliated agents can also benefit from the ERA® brand’s consumer-focused marketing programs such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs that help affiliated agents keep in touch with clients after the transaction, which can lead to referrals and repeat business.
- CMC Realty ERA Powered is deeply committed to giving back to its community through education and financial empowerment. The brokerage founded Creando Futuros, a nonprofit that partners with DeKalb County schools to provide free classes on financial literacy, homeownership preparation, personal development, and technology training.
- According to realtor.com®, the median home list price in Norcross, GA is $345,300.
Quotes:
“Carmela, Carmen, and Miluska are providing an incredible service to the many diverse homebuyers in the Atlanta real estate market. Many of these first-time homebuyers have unique, historically documented challenges, and having professionals like Carmela, Carmen, and Miluska in their corner is extremely valuable. As President of NAHREP Atlanta, Carmen brings an incredible perspective to her community, and we’re honored that she’s chosen to grow with ERA. We’re so excited to leverage their unique expertise and help better reach the diverse communities of Atlanta.”
– Alex Vidal, president of ERA Real Estate
“My decision to join the real estate industry was driven by a deep sense of justice. I’ve witnessed many homebuyers shy away from the prospect of buying a home, simply because they didn’t have the necessary resources available to them. I believe that everyone is entitled to own property that they can call home and where they can accrue wealth for generations to come. With the support of ERA Real Estate, we can help educate and advocate for more people than ever before.”
– Carmela Moreno, owner, CMC Realty ERA Powered
“My time in leadership with NAHREP has helped me witness how empowered business owners can create lasting change. ERA Real Estate can be the ultimate vehicle for empowerment. With its nationwide network and instantly recognizable branding, we can now offer our agents an enhanced platform to connect with a wider audience. Our goal is to create wide-scale change in the Atlanta real estate community, and that starts with working with a brand like ERA Real Estate which is fully supportive of elevating our cause.”
– Carmen Barreda, broker/owner, CMC Realty ERA Powered
“Much of my day-to-day workload is spent behind-the-scenes, where I do my best to keep everything running smoothly and efficiently. With that being said, this affiliation is particularly exciting for me due to the impact that it will have on streamlining our existing operations. The brand allows us to continue employing the practices that we know work best, while providing us with a centralized platform and up-to-date technology stack to make our agents’ lives easier, and to help our clients have a more simplified experience.”
– Miluska Barreda, owner, CMC Realty ERA Powered
About ERA Real Estate
ERA® Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.
The ERA Real Estate network includes more than 43,000 affiliated brokers and independent sales associates and approximately 2,400 offices throughout the United States and 39 other countries and territories.
ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.
© 2025 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC
Media Contact:
Randi Rispoli
ERA Real Estate
973-407-5241