Launched in 2020, Sue Yannaccone-led initiative to support leadership and professional development for women in real estate has filled a critical void in the industry  

MADISON, N.J., March 3, 2025—What Moves Her®, an advocacy campaign dedicated to empowering women in the real estate industry by enhancing their leadership skills and supporting their professional development, this year proudly celebrates its fifth anniversary. 

Led by founder Sue Yannaccone, President and Chief Executive Officer of Anywhere Brands and Anywhere Advisors, What Moves Her® has tirelessly worked to inspire and support women across real estate. Over its five-year existence, it has grown to include more than 7,000 members and established 10 active local communities nationwide, with others expected to join in the coming months, including international expansion.  

“As we reflect on five years since our founding, it’s an apt time to consider all that What Moves Her® has accomplished, and the vital role we have filled as a fearless advocate for women as they continue to pursue their goals and push for greater equity and representation across all corners of real estate,” said Yannaccone. “Our real progress, however, can be measured through the thousands of women we have personally welcomed and encouraged along their paths to personal and professional growth. While much work lies ahead of us as an organization, it is their collective voices that will carry women into their next chapter as increasingly visible and formidable leaders of our industry.” 

Originally launched in partnership with Coldwell Banker in 2020, What Moves Her® has since expanded its reach to the entire Anywhere family of brands and throughout real estate. 

In addition to Yannaccone’s guidance and proactive advocacy, Lindsay Listanski, What Moves Her® Chair and National Vice President of Marketing for Coldwell Banker Realty, has spearheaded the launch of an expanding array of programs open to women at every level of the business, including: 

• Two annual awards – “EmpowerHER”, which celebrates women in the real estate industry who demonstrate exceptional leadership and impactful contributions within their communities; and “Moved By Her Power℠, which recognizes female leaders making a significant impact in their communities and demonstrating exceptional leadership abilities.  

• The “What Moves Her” podcast, which currently has two seasons with a total of 31 episodes featuring prominent leaders from all corners of the real estate industry. The podcast also includes a corresponding blog for What Moves Her® website visitors 

• The continued expansion of local What Moves Her® communities across the vast network of Anywhere-affiliated brands 

In 2024, the initiative was recognized by Inman as part of its annual “Innovators” awards, earning honors in the “Most Innovative Organization” category. 

“We’re extremely proud of the impact we’ve made to date, thanks not only to our growing list of programming and outreach, but the ways in which our voice and our mission continues to resonate with professionals across our industry,” said Listanski. “We look forward to continuing to welcome more women to our ranks in 2025 and beyond, as we grow and expand the ways we support them in their individual roads to success.”  

Those interested in joining the What Moves Her® movement or attending an upcoming event should visit WhatMovesHer.com, connect with the organization on Facebook, Instagram or LinkedIn, or subscribe to the “What Moves Her” podcast via Spotify, Apple Podcasts, or YouTube. 

For more information on starting or joining a local What Moves Her community, visit whatmovesher.com/get-involved or email whatmovesher@anywherebrands.re.  

Supported by Anywhere 

What Moves Her® is supported by Anywhere, a global leader in residential real estate services and home to some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Anywhere is proud of the strong foundation of female representation, which accounts for approximately 44 percent of the executive management committee, 43 percent of senior leadership and 70 percent of all employees. The company is committed to an inclusive, diverse and equal employee culture and was recently recognized in Forbes’ Best Employers for Diversity 2023 list. 

To support career growth, leadership and mentoring, the company is home to the Women’s Employee Resource Group (ERG) and Women in Tech & Product Group ay Anywhere, which supports the advancement of women in technology while providing a place for women to have open and honest conversations about the challenges they face in the field. In addition to What Moves Her®, Anywhere empowers women across the industry through mentoring and professional development programs. Anywhere was also named to Forbes’ list of “Top Companies for Women” in 2023 and 2024.  

About Anywhere Real Estate Inc. 

Anywhere Real Estate Inc. (NYSE: HOUS) is moving the real estate industry to what’s next. A leader of integrated residential real estate services, Anywhere includes franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. The diverse Anywhere brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby’s International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Anywhere fuels the productivity of its approximately 184,800 independent sales agents in the U.S. and approximately 132,100 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today’s consumers. Recognized for 13 consecutive years as one of the World’s Most Ethical Companies, Anywhere has also been designated a Great Place to Work six years in a row, honored on the Forbes list of World’s Best Employers for three years, named one of America’s Most Innovative Companies by Fortune for two years, and featured on the inaugural TIME World’s Best Companies list. 

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